The Ultimate GPU Guide for Content Creation in 2023

Introduction: Welcome to Techno Panda's comprehensive guide on choosing the best GPUs for content creation in 2023. In this post, we'll delve into a range of GPUs from both Nvidia and AMD, exploring their performance, value, and suitability for various content creation tasks. Whether you're a video editor, animator, or 3D artist, we've got you covered. Let's jump right in!

The Intel Arc A770: Promising But Underwhelming

  • Specs and Features: The Intel Arc A770 boasts 16 GB of GDDR6 video RAM on a 256-bit memory bus. With support for codecs like h264, h265, Vp9, and AV1, it sounds promising for content creators.
  • Performance Letdown: Despite its impressive specs, the Arc A770 falls short in popular video editing software like Davinci Resolve and Adobe Premiere Pro. Its performance lags even behind the entry-level Nvidia RTX 3060.
  • Media Engine Advantages: It's worth noting that Intel's integrated graphics, found in 12th and 13th gen Intel CPUs, offer comparable media encoders and decoders, making them a potential match for Nvidia or AMD GPUs.

The RTX 4060 Ti: A Disappointing Contender

  • The Vacuum Cleaner GPUs: The RTX 4060, 4060 Ti (8GB), and 4060 Ti (16GB) from Nvidia's 40 series have gained an unflattering reputation for their lackluster content creation performance.
  • Memory Bandwidth Woes: The RTX 4060 Ti's narrow 128-bit memory bus restricts its memory bandwidth to 288 GB/s, significantly lower than the RTX 3060 Ti's 256-bit bus and 448 GB/s bandwidth.
  • Performance Comparison: The RTX 4060 Ti's benchmarks, especially in Davinci Resolve, trail behind its predecessor, the RTX 3060 Ti, making it an unappealing choice for content creators.

RTX 4070 vs. RTX 4070 Ti: Is the Extra $200 Worth It?

  • Specifications: The Nvidia RTX 4070 and RTX 4070 Ti offer 12 GB GDDR6X Video RAM on a 192-bit memory bus, with the Ti version featuring more CUDA cores and 2 media encoders.
  • Performance Parity: Despite the RTX 4070 Ti's additional features, its performance in benchmarks doesn't justify the $200 price increase over the RTX 4070.
  • 3D Animation Exception: For those focused on 3D animation, the RTX 4070 Ti could shine due to its boosted CUDA core count, evident in Blender benchmark results.

AMD RX 7900 XTX vs. Nvidia RTX 4080: A Duel of Power and Value

  • Powerhouses in Their Own Right: The AMD RX 7900 XTX and Nvidia RTX 4080 both offer compelling features for content creators.
  • Video RAM Advantage: The RX 7900 XTX's 24 GB of Video RAM surpasses the RTX 4080's 16 GB, while the RTX 4080's CUDA cores excel in certain workloads.
  • Benchmark Analysis: The GPUs showcase nuanced performance differences in Davinci Resolve, video encoding, and working with RAW media files. The RTX 4080's edge in CUDA cores doesn't always translate to superior performance.
  • The 3D Animation Exception: For 3D animation, the RTX 4080 outperforms the RX 7900 XTX, making it a suitable choice for those prioritizing this type of workload.

RTX 4090: The Reigning Champion of Content Creation

  • Performance Beast: The Nvidia RTX 4090, equipped with the Ada Lovelace architecture, stands as the ultimate GPU for content creators.
  • Benchmarks Across the Board: The RTX 4090 excels in video editing with Davinci Resolve, Adobe Premiere Pro, 3D animation, game development, and AI workloads.
  • Price and Performance: Though it comes at a premium, the RTX 4090's unmatched performance justifies the cost for those with no budget constraints.

Conclusion: Finding the Perfect GPU for You 

In the ever-evolving landscape of content creation GPUs, careful consideration is key. Whether you're budget-conscious, focused on specific workloads like 3D animation, or aiming for the pinnacle of performance, there's a GPU that suits your needs. Evaluate your priorities, review benchmarks, and make an informed decision that empowers your creative endeavors.

Bonus: Windows 10 vs. Windows 11 Savings Hack  

If you're looking to build a PC for content creation, consider saving money on your operating system. Rather than spending $200 on a Windows 11 license, use coupon code "TP25" and get it for just $15.33 from

Where to Buy:

  • Nvidia RTX 4070: Elevate your content creation with the Nvidia RTX 4070

  • Nvidia RTX 4080: Harness the power of the Nvidia RTX 4080 for your creative endeavors

  • Radeon RX 7900 XTX: Explore new dimensions with the Radeon RX 7900 XTX

  • Nvidia RTX 4090: Unleash your creativity with the unparalleled performance of the Nvidia RTX 4090

Final Thoughts: 

Choosing the right GPU for content creation involves a mix of performance, value, and individual needs. From the underwhelming Intel Arc A770 to the powerhouse RTX 4090, this guide has provided a comprehensive overview of the best options available in 2023. As you embark on your creative journey, may your GPU choice elevate your work and inspire your imagination.

Disclosure: Some links may be affiliate links. As an Amazon Associate I earn from qualifying purchases